Jewellery business – A Golden pastime.
The Mallus, a sweet sobriquet for Malayalis, go gaga on the sovereigns of gold. As a vestige from the yesteryears of gulf stay and culture; brides compete in kilos of gold hung on the neck. Every competitive neighbor tries to outlay the maximum for his daughter’s neck. The mushrooming of jewellery shops than the number of women in Kerala has heralded a golden era in the history of this industry in Kerala.
The eminent historiographer Thankappan (gold-father) says that he will soon present details pertaining to proving the birth of Midas and his daughter in Kerala.
FUTURE
A future study predicts that the provision stores will be selling gold biscuits instead of the Britannias and Parles.
MEDICINE
Ophthalmologists report a high incidence of people in the age group of 50-55 seeing tinges of golden yellow in every frame while eye testing.
Some literary critics claim the origin of the expression, Heart of gold from Kerala as the Malayalis are generally warm and caring while collecting gold.
AGRICULTURE
The agricultural industry too revels selling Two-dozen Carrots’ (24 carat) to anyone in Kerala. Aquarium owners have hit a goldmine by selling goldfishes to families from all walks of life.
What’s more, the General Secretary of the left wing politics Mr Karat, is an offshoot from Kerala.
There is focus on an Olympics event titled, “Neckthletics”, for the strongest neck, which may turn a real gold mine for Malayalis.
MATRIMONY
“The names like sona, swarna, suvarana etc are highly accepted in the matrimony industry today” said Kalyanaraman of Swapna Mangalyam Agencies.
TEXTILES
“Even the clothes with the yellow-gold hue are in high value and profoundly sold these days.” added Goldy Mathews of SONA Textiles.
All Kerala Goldsmiths Union celebrated the golden jubilee of the runaway hit, Ponmutta Idunna Thaaravu (The duck that lays golden eggs), by distributing pin-up's of models from the latest jewellery advertisements.
TRENDS
Gold has also brought about a sea change in the attitude of youths in finding self-employment. They skillfully break into houses, without disturbing the sleeping.
The poultry farm union has demanded the State Govt to help them rear only those hen, goose and ducks that can lay golden eggs. “This will be a golden opportunity not only to increase revenue but also reduce robberies in the state” – Echoed their leader Mr. kokkako.
CONCLUSION
Many elders aptly conclude that this is the golden era for Kerala and Keralites. With filmstars too joining the bandwagon, nothing else can be more proof to the popularity of the yellow metal in the hearts and minds of Keralites.
4 comments:
2 b really honest....is this wat u call sarcasm???....I dont read much..but from wat I read,its boring....boring means..very boring..did any1 else read tht????....
dont feel bad..but, while reading it...the feeling was,when will this end?????..& because of tht ur message lost its punch..at least 4 me...I'd say,go for some dry humour..
the problem is ..some kind of humour tht looks gud when presented is terrible on paper & vice versa...& here it may've been nice if u presented....I donno
Dont think I'm showering vitriol...but the stuff dint appeal much..mayb tht earlier piece did elevate my expectations....
@ rejoy
sorry that i cudnt reach up to ur xpectation....tried a different type of humour( i thot its humour :-))
don totally agree with rejoy...
loved "ponmutta idunna tharravu"..
and since its my sisters wedding in another 2months, and by th look of the preparations going on here, i shud say, I wouldn wanna go with th crowd....
i think ppl in kerala hav jaundice... "kannunnathellam manja, kannaan agrahikyunathum manja"..
whn will we learn ?? ???
yu sure gt th point across, but somethings are overdone at some places... but overall is good.. nt th best though...
hey, its jus constructive criticism.....
@anushreedha
of course.. i shud stand by u and nt rejoy cos its written by me... :-) and yeah i jus went a lil overboard in sme places, that was to let others get the import of it...an excuse..isnt?
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